Did you know, in 2022 when Marc Marquez’s performance at Honda is really not good, he will still be the most influential MotoGP racer on social media compared to other racers. At least this is based on the results of scientific research conducted by Epsilon Technologies and Far Consulting which traced the impact of 30,000 social media posts made by MotoGP racers and teams from the beginning of January 2022 to 6 November 2023 which generated more than 378 million views, 150 million of them thanks to the official MotoGP account itself.
In this case, Epsilon & Far Consulting has crossed the data obtained with data obtained from a global survey carried out by MotoGP, Motorsport Network and Nilesen Sports, with a sample of more than 100,000 fans, in order to draw more precise conclusions. And the results were reportedly very clear: Marc Marquez was MotoGP’s main fuel on social media at the time, with a big difference compared to the rest of the grid.
Instagram, which in those 11 months accounted for 82.3% of total interactions, with more than 175 million. Marquez held 40% of total interactions on Instagram, far above Fabio Quartararo who only had 17% at that time. And what’s quite interesting is that eight of Marc Marquez’s 10 posts with the highest reactions on Instagram are directly related to the Indonesian Grand Prix, with the crash that kept him out of the race and caused diplopia to lead with 1.6 million reactions. Meanwhile on Twitter/X at that time Marc also led the influence with a figure of 38%.
Yes, the data picture above is previous picture data for which there is currently no updated data, but what is quite interesting to chew on is that when Marc was in the lowest position during his career, he was still firmly at the top in terms of influence in the global market. real or in cyberspace. Can you imagine how much more now when he feels 100% fit on a motorbike that has competitive potential in the Top 5 or even Top 3 in every race?
Like it or not, the name Marc Marquez is a key point, one of the click bait variables. Currently, anything that uses the title Marc Marquez has the potential to be read more than the names of other racers, even compared to the reigning World Champion. And this strength, in our opinion, might be the main reason that Ducati finally had to let another talent leave Ducati in the coming year, yes, he is Jorge Martin. Yep, it turns out that in this case Ducati can’t be greedy about having lots of good racers in their family. They have to decide to choose one of the two.
If we look deeper, in an effort to keep both riders in the line-up of riders who will be contracted to Ducati Corse in 2025, Ducati initially came up with a solution that would pit the two Spanish riders (Marc and Martin) against each other on the track, with the winner get the prize of the coveted factory seat in 2025. Basically similar to what they have successfully done before during the Enea Bastianini – Jorge Martin double decider, but the difference is that this time they will try Marc Marquez.
So even though Martin was initially tipped by Gazzeta to get the seat, it seems like Ducati has prepared a clause where all this can change instantly where Marc Marquez can get automatic promotion by winning the 2024 title, which means the final decision will come in Valencia later.
However, with a very serious expression at the Mugello GP press conference, Marc Marquez rejected this option with the statement that he rejected Pramac Racing’s option for the 2025 season. You can see here that Marc is starting to show his cards, it seems like he, with the level of marketing influence, doesn’t want to be treated the same. with what Ducati set up in the Bastianini – Martin case in previous years.
Finally, Marc explained that he refused to move to Pramac because simply he didn’t want to just jump from one satellite team to another. Then regarding the rejection of Ducati’s scenario of pitting him and Martin on the track until the end of the season, it was more because Marc felt that his ‘tools’ were not the same, where he used a Ducati GP23 while Martin used a Ducati GP24. “Simple. If you want to achieve it on the track, you have to have the same weapons, and now I don’t have them.” . that’s what Marc said.
Amidst the risk that Marc will take his talents and marketing power to another manufacturer – although he did not say so – it is rumored that Ducati’s Mauro Grassilli saw that the situation and conditions in which Martin had just been brushed by Bastianini at the last corner of the last lap of the Mugello Grand Prix were the right moment. It is also appropriate to say to Martin after Sunday’s race at Mugello, that the decision regarding the Pecco tandem was postponed because Ducati needed additional time to organize various preparations regarding non-technical matters such as sponsor interests and other things.
And hearing this, Martin felt that he had had enough of being PHP-in by Ducati and immediately on Monday he contacted Aprilia and there Aprilia Racing quickly prepared everything, ordered his legal staff to work overtime to prepare all the legal and formal matters and called the big boss of the Piagio Group. to be prepared to spend a little deeper to attract Jorge Martin.
That’s roughly a quick chronology in determining Marc Marquez’s confirmation to Lenovo Ducati 2025 which according to Us happened in exactly 1 week. Information to Jorge Martin was carried out in the pre-Mugello period, possibly on Wednesday or Thursday, May 29 or 30 2024. And the official inauguration and announcement of Marc Marquez’s contract made by Ducati was made on June 5 2024.
